"Where the heck is it?"
End the daily chaos of lost items, duplicate buys, and clutter.
Track what you have. Find what you need. Cut waste, clutter, and confusion — without arguments, second guessing, or frustration.
📸 All you have to do? Just take a picture and describe it.
We'll do the rest.
We'll do the rest.
Start saving money and sanity.
🟢 Supports Android • 🟡 iOS coming soon
😫 Problems (Pain Points)
😤“I swear it was in this drawer last week...”
(wastes 20 minutes, ruins your morning)
(wastes 20 minutes, ruins your morning)
😵“Didn't you just buy those pliers?”
(Now they're lost... again. So is your Saturday project)
(Now they're lost... again. So is your Saturday project)
😳“Wait... we had 3 bottles of ketchup?!”
(that's $15 down the drain)
(that's $15 down the drain)
🔋"Where are those spare batteries? I know we have them somewhere..."
(Now you're buying a 12-pack you didn't need)
(Now you're buying a 12-pack you didn't need)
🎯 WtH is for you if you're:
- Often rebuying what you already own
- Tired of messy lists, screenshots, and 'mental notes' for your home
- Living with roommates or partners who swear they "put it back"
✨ How It Works
Just Speak It 🎙️
"Two jars of peanut butter, expires September, top shelf." ✨
Done. No typing. Add a picture for visual memory if needed.
"Two jars of peanut butter, expires September, top shelf." ✨
Done. No typing. Add a picture for visual memory if needed.
Ask Like a Human 🔍
"Where's that green chutney bottle?"
Finds it instantly, even with fuzzy descriptions.
"Where's that green chutney bottle?"
Finds it instantly, even with fuzzy descriptions.
Get Gentle Nudges
We'll remind you what's expiring, or what hasn't been used in a while.
We'll remind you what's expiring, or what hasn't been used in a while.
For the Optimizer version (coming soon):
Timely recipe ideas, intelligent shopping lists, organizational tips, smart tag integration, and much more…
Timely recipe ideas, intelligent shopping lists, organizational tips, smart tag integration, and much more…
💡 Why It's Different
A Simple First Step Toward Less StressCapturing what you have — and being able to find it easily — is a small, powerful shift. It's the first step toward a more organized, less stressful home.
Once logged, it's easier to spot patterns, group related items, and keep things tidy over time. It's not just inventory — it's peace of mind.
Once logged, it's easier to spot patterns, group related items, and keep things tidy over time. It's not just inventory — it's peace of mind.
Built for Real Life
Works with clutter, designed for shared chaos. Voice + photo → reduces friction.
You log it once — everyone benefits.
Works with clutter, designed for shared chaos. Voice + photo → reduces friction.
You log it once — everyone benefits.
Like a Memory for Your Home
"That spicy chutney from last summer", "The green bottle that smells lemony."
Search like you think, not like a robot.
"That spicy chutney from last summer", "The green bottle that smells lemony."
Search like you think, not like a robot.
A Five-Minute Daily Habit
Log items for five minutes daily → saves hours of arguments & wasted money.
Build a life-improving habit without friction.
Log items for five minutes daily → saves hours of arguments & wasted money.
Build a life-improving habit without friction.
📊 What You're Losing (and Don't Even Realize)
💸 $1,300/year — That's about 140 kilograms of wasted food the average Canadian household throws out annually!
⌛ 2.5 days/year — That's how much time we lose looking for misplaced items
🧠 4 out of 5 people — Worldwide, 4 out of 5 people are regularly frustrated by aspects of their home including clutter and mess
🔑 $2.7 billion/year — What North American households spend replacing items they already own but can't find
🇨🇦 $58 billion/year — Avoidable food waste has an estimated value of $58 billion across all of Canada
🎯 Your real personal benefit with WtH?
Less waste. Less friction. More peace of mind — and fewer "didn't you just buy that?" moments.
💬 What Our Users Say
🗣️ “I stopped wasting food and found space I didn't know I had.”
— Sarah M., family of 4
— Sarah M., family of 4
🙌 “No more arguments about who bought what!”
— The Thompsons, shared household
— The Thompsons, shared household
🧠 “This app is a game-changer for my ADHD brain. I can finally find things!”
— Alex P., solo renter
— Alex P., solo renter
Ready to stop wasting time and food?
Get early access, onboarding help, and be part of shaping this product.
📆 Only 46 spots left
Pilot closes August 31st, 2025
💛 WtH – Built for Real Life Moments
Whether you're starting fresh or trying to stay sane, Where the Heck... was made for you.
📦New Place, New Chaos? You're still figuring out what's in which box, what's in the fridge, and what you've already bought twice. Log as you unpack — never wonder which box has the coffee maker again.
🥬Trying to Avoid Food Waste? You meal prepped. You grocery shopped. But things still go bad in the back of the fridge. We'll nudge you before expiry, and even suggest how to use what's left.
🧠Brain Needs a Break? Mental checklists fail. Sticky notes fade. Our app gives your brain a break — helping you externalize memory in a system that works like you do.
👫Living with a Partner or Roommate? "No, I thought you were picking it up!" We've all been there. Share a synced view of your home's stuff — and stop double-buying or arguing.
👵🏽Helping Family Members or Parents? Log things for aging parents or forgetful family members. Help them stay on top of household essentials — even from a distance.